Formula-only Excel and Google Sheets templates for ecommerce operators. Open the file, plug in your data, see the answer.
Sorted by business model: DTC, FBA, subscription, cash flow, inventory. Bundles for operators running the full picture.
Paste exports from Shopify, Amazon Seller Central, Stripe, or QBO into the input tabs. Column headers match standard exports.
Margins, cash position, reorder points, and trend lines update on entry. Numbers a buyer, lender, or operating partner would want to see.
All 20 templates across six categories
20 templates · $499 →
Financials, KPIs, cash, SKU margin, inventory
5 templates · $279 →
SKU-level profit and channel reconciliation
6 templates · $279 →
Forecasting, reorder points, suppliers
6 templates · $275 →
Channel mix, ad efficiency, promo, retention
5 templates · $235 →
Categories, price per template side by side
See the comparison →
Flagship
The integrated three-statement model — P&L, balance sheet, cash flow — built for ecommerce operators.
$129
Variance
Compare your budget to actuals line by line, with dollar and percent variance flagged automatically.
$59
Cash Flow
Weekly cash visibility for the next 13 weeks, with alerts before you run tight.
$69
Excel (.xlsx) and a parallel Google Sheets version of every template.
No macros, no scripts. Click any cell and trace the math.
Each tab opens with a one-page guide. Inputs, outputs, and assumptions called out.
When a template improves, your copy improves. Re-download from your account.
The Full Library is every operator-grade template in the catalog: all 20 workbooks across six categories, in Excel and Google Sheets. Own the shelf and reach for the right one as the question comes up.
Every operator-grade workbook in the catalog, priced as one purchase.
$499
20 templates · both platforms · lifetime updates + new releases
=SUMPRODUCT( (channel=B$2) * (date>=A4) *
(date<=A4+6) * revenue )
# weekly revenue by channel, no array helpers
neededI build financial models for ecommerce operators running $100K to $2M in revenue. The templates on this site are the same workbooks I use in client engagements, packaged so other operators can use them without booking an engagement.
The build standard is the same one I hold client work to: formula-only, traceable, documented, and built to survive being passed to a new owner, a lender, or a bookkeeper without losing context.
Every template ships dual-platform and formula-only.
Yes. Every purchase includes an Excel (.xlsx) file and a parallel Google Sheets version. One price, both platforms, kept in sync as the templates are updated.
No. Every template is formula-only. Click any number and trace it back to the cell that produced it. Nothing happens in the background.
A financial modeler who works with ecommerce operators in the $100K to $10M range. The templates ship as they get refined in real client engagements.
Yes. Formulas are unlocked and documented. Adjust categories, add SKUs, or extend the model to fit your stack.
Check a live sample before buying so you know it fits. If you hit a gap after, send a note — the formulas are unlocked and documented, so most things you can adjust, and I’m happy to point you to the right cell.
