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graphic representation of the scenario planner with sensitivity tables template from Merchant Sheets.
screenshot of the scenario planner template from Merchant Sheets.
screenshot of the scenario planner template from Merchant Sheets.
graphic representation of the scenario planner with sensitivity tables template from Merchant Sheets.
screenshot of the scenario planner template from Merchant Sheets.
screenshot of the scenario planner template from Merchant Sheets.

Scenario Planner

$99

The Scenario Planner builds annual ecommerce P&L from 8 fundamental drivers and shows the EBITDA impact of flexing any of them. One-variable and two-variable sensitivity tables show the range, and a tornado ranking tells you which driver moves EBITDA the most. Bear, Base, Bull, and Custom scenarios sit side by side for board and lender conversations.

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Works in Excel & Google Sheets

Template includes both versions. One price, no add-ons.

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How it works

Every driver carries a Bear, Base, and Bull value; the active scenario picks one set, and the sensitivity and tornado tabs show what happens when you flex them.

  1. Inputs: Year, currency, and the EBITDA tier thresholds used for color-coding
  2. Drivers: Your 8 drivers, new customers per month, orders per customer per year, AOV, gross margin %, CAC, other marketing %, fulfillment per order, and monthly opex, each with Bear, Base, and Bull values
  3. Scenarios: Scenario definitions: Bear, Base, Bull, and a fully editable Custom, each picking one value per driver
  4. Model: The active scenario’s full P&L cascade, from revenue through gross profit, marketing, fulfillment, and opex, to EBITDA
  5. Sensitivity: Eight one-variable tables (plus or minus 30% on each driver) and two two-variable grids, AOV by CAC and gross margin by customers
  6. Tornado: All 8 drivers ranked by EBITDA impact range, your lever-priority list
  7. Comparison: All 4 scenarios side by side, the board-meeting view

Steps to use it

  1. Define your 8 drivers with Bear, Base, and Bull values on Drivers
  2. Confirm scenario picks on Scenarios; Bear/Base/Bull default to driver corner values, Custom is fully editable
  3. Pick the active scenario on Model to see the full P&L cascade
  4. Review Sensitivity for the range each driver creates, then Tornado to see which one matters most
  5. Use Comparison for the side-by-side view across all 4 scenarios

Use Model and Sensitivity for what-if exploration, Tornado to prioritize where to focus capital and attention, and the Drivers/Scenarios/Comparison set for a board or lender pack.