Product Pricing Calculator

How it works

The calculator runs as four steps on a single tab, each one feeding the next.

1. Targets: Step 1: product name, channel, target price, target margin, OpEx % of revenue, discount %, and sales tax %
2. Bill of materials: Step 2: line-by-line cost components, or a single-unit cost override, to compute your true product cost
3. Channel fees and add-ons: Step 3: payment processing %, marketplace fee %, fulfillment $, FBA $, inbound freight, and returns reserve, by channel
4. Recommendation and sensitivity: The output block: recommended price, a 7-point sensitivity P&L, and break-even analysis

Steps to use it

1. Open Calculator and enter your product name, target price, and target margin in Step 1
2. Build your bill of materials in Step 2, or override with a single unit cost
3. Pick your channel in Step 3: fees auto-populate
4. Read the Recommendation block and sensitivity table to lock in pricing

Pricing tiers are built in: HEALTHY when operating profit is positive and margin meets target, TIGHT when profit is positive but margin falls short, and WALK AWAY when operating profit is zero or negative. Break-even price covers variable cost only; operating break-even covers variable cost plus OpEx allocation.