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graphic representation of the roas mer tracker from Merchant Sheets
screenshot of the ROAS MER tracker from Merchant Sheets.
screenshot of the ROAS MER tracker from Merchant Sheets.
graphic representation of the roas mer tracker from Merchant Sheets
screenshot of the ROAS MER tracker from Merchant Sheets.
screenshot of the ROAS MER tracker from Merchant Sheets.

ROAS & MER Tracker

$79

The ROAS / MER Tracker computes daily blended MER, blended ROAS, and per-channel ROAS from your daily ad log, then projects month-end run rate and flags whether you're ahead, on pace, or behind target. Rolling 7/14/30-day MER with direction arrows shows trend versus noise.

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Works in Excel & Google Sheets

Template includes both versions. One price, no add-ons.

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How it works

The tracker runs on a wide daily log, built for pasting straight from your ad platforms each morning.

  1. Targets: Monthly target spend, revenue, MER, and blended ROAS, plus variance thresholds
  2. Channels: Your channel master with type, category, and target ROAS per channel
  3. Daily Log: One row per day. Per-channel spend and revenue inputs; totals, MER, and ROAS auto-fill
  4. MTD Tracker: Month-to-date totals, pace-to-month-end projection, and status versus target, with a per-channel breakdown
  5. Trends: The last 30 days of daily MER plus 7/14/30-day rolling windows and direction arrows
  6. Channel Snapshot: Pick a channel for daily detail, rolling ROAS, and days above target
  7. Dashboard: The morning view: yesterday, MTD pace, 7-day trend, and best/worst channels

Steps to use it

  1. Set monthly spend, revenue, MER, and ROAS targets on Targets
  2. Confirm your channels and per-channel target ROAS on Channels
  3. Paste one row per day into Daily Log: per-channel spend and revenue
  4. Set the as-of date on MTD Tracker to see pace-to-month-end and status
  5. Review Trends for rolling MER and direction, then Channel Snapshot for any channel that needs a closer look
  6. Check Dashboard each morning for the day’s pulse

This is the daily, operational counterpart to the Marketing Model (MS-14): MS-14 sets the monthly plan with scoring and budget allocation, while this tracker monitors execution day to day, with pace versus target and trend direction.