Average Ecommerce Return Rate by Category (2026)
Return one order in five and the “average” return rate stops being an abstraction. The average ecommerce return rate runs close to 19% of
Margins, conversion, CAC, and returns: what healthy looks like by category, and where your business lands against it.
Return one order in five and the “average” return rate stops being an abstraction. The average ecommerce return rate runs close to 19% of
Break-even ROAS is the return on ad spend (ROAS) where a sale exactly covers its own costs — the product, the fees to sell
