Key takeaways Outbound shipping runs about 8 to 15% of revenue gross for most ecommerce brands in 2026, and well-run operations hold net shipping

Key takeaways All-in fulfillment costs about $8 to $15 per order in 2026: From roughly $10 for light apparel to $18-plus for heavy or

Average monthly subscription churn runs around 6.5–8.5%, but the number stays abstract until you turn it into time. At 5% monthly churn the average

Key takeaways The average ecommerce repeat purchase rate sits around 25–28% on a 12-month window in 2026, ranging from about 10% for furniture and

Key takeaways Across nine public direct-to-consumer (DTC) brands, gross margin runs from about 39% to 70%, with a median near 54% (fiscal 2025 filings,

Key takeaways A healthy blended MER runs 3–5x for most DTC brands in 2026, with mature subscription brands above 6x and early-stage brands often

Key takeaways Blended ecommerce CAC commonly runs $45–$90, but per-channel CAC ranges from near-zero on email to $120–$230 on fully-loaded paid social (as of

Key takeaways A healthy ecommerce net profit margin runs 8–12%; 10% is strong and 15% or more is exceptional, while the blended DTC median

Key takeaways The 3:1 benchmark comes from SaaS, where lifetime value is years of recurring revenue. DTC revenue is transactional and decays, so the

A good gross margin for ecommerce lands in the 60–70% range for most stores, but that number hides a lot. Beauty runs far higher,

Return one order in five and the “average” return rate stops being an abstraction. The average ecommerce return rate runs close to 19% of

Break-even ROAS is the return on ad spend (ROAS) where a sale exactly covers its own costs — the product, the fees to sell