How Much Does a Fractional CFO Cost? Pricing for Ecommerce Brands

Key takeaways As of 2026, a fractional CFO costs roughly $175 to $500 an hour, or about $3,000 to $12,000 a month on a retainer, with one-time projects priced by scope. Fractional CFOs charge four main ways: hourly, a monthly retainer, a one-time project or audit, and occasionally equity, which is rare for established ecommerce […]
What Is a Fractional CFO? The Ecommerce Founder’s Guide

Key takeaways A fractional CFO is a senior finance leader who works with your business part-time and ongoing, giving you CFO-level strategy without the cost of a full-time hire. For an ecommerce brand, a fractional CFO owns cash flow, unit economics by channel and SKU, inventory and working-capital decisions, forecasting, and board or investor reporting. […]
What Does an Ecommerce CFO Do? A Look Inside the Role

Key takeaways An ecommerce CFO is the senior finance leader who turns your books into decisions: they own cash flow, profitability by channel and SKU, forecasting, and the reporting behind every big move. What sets an ecommerce CFO apart from a generalist is the ecommerce economics: contribution margin by channel, inventory-to-cash timing, Amazon and Shopify […]